Aviation Leadership: Oman Air named Nasser Al Sharji as CEO from 1 September 2026, signaling a new push for transformation and stronger tourism-linked growth. Aviation Leadership: SalamAir also announced Eng. Yaqoob Al Kiyumi as its new CEO from 1 October 2026 as the low-fare carrier targets sustainable expansion. Green Tourism & Dhofar: Oman launched the “Sustainable Dhofar” campaign to back green innovation, community ideas and sustainable mobility, timed with the Gulf Green Forum in Salalah. Adventure Safety: Paragliding has been suspended across Oman after a fatal Salalah accident, affecting peak Khareef season activities. Tourism Demand: Oman is targeting a doubling of international arrivals, with India driving momentum—over 350,000 Indian visitors in the first half of 2026. Business Travel: Oman promoted its meetings and business tourism potential in Malaysia to attract conferences and international events. Travel Payments: Wizzmoni and Oman Air launched the AI-powered Wizz Voyager multi-currency travel card. Regional Shipping Risk: Strait of Hormuz tensions continue, with reports of attacks on ships and oil prices rising—an issue that can ripple into travel planning and regional connectivity. Khareef Culture: Dhofar’s Khareef 2026 includes a new international sculpture festival in Atin, running until 3 September.